Contact Us

Andrew W.K. Is the New Face of Playtex Genital Wipes. So There’s That.

Andrew W.K.
Playtex

Self-proclaimed Party King Andrew W.K. is best known for his 2001 hit single ‘Party Hard’ from his album ‘Get Wet.’ But these days, in addition to giving his patented Party Tips on Twitter, he’s hawking Fresh + Sexy genital wipes for Playtex. Because nothing gives your lady bits that not-so-fresh feeling like getting your party on.

Then again, this match-up is no weirder than him running a panel at a ‘My Little Pony’ convention or electrocuting David Blaine. PERSPECTIVE!

Said the company of their new spokesperson, “This exciting new product required the help of someone who could embody the brand’s playful yet bold campaign; someone who could party hard, but still be clean when it counted. Andrew W.K. is that someone and we are thrilled to have him on board with us.”

Call us twisted (you wouldn’t be the first), but we’re starting to think that “party hard” is a euphemism for something else entirely.

In any case, W.K. will be hosting a Fresh + Sexy party at SXSW Interactive this Saturday, March 9, with drinks to drink and wipes to wipe yourself with. Hopefully not in public.

There will also be a performance by W.K. himself plus a “confession booth” where attendees can tell stories about “those exciting and spontaneous moments where they could have used Fresh + Sexy Wipes.”

This is sounding an awful lot like an even weirder version of ‘Taxicab Confessions.’

Best of Wild 104

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://wild104fm.com using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for BFFs Loyalty Club quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive BFFs Loyalty Club contests, events, coupons, presales, and much more delivered to you for FREE.