A new nonprofit program through the Binghamton Regional Sustainability Coalition, called Be Local Broome County, is starting to help promote locally owned, independent businesses and is featured this weekend on the weekly, local public affairs program, Southern Tier Close Up.

Kathy Whyte/ WNBF News-Winter Clark Be Local Broome

Be Local Broome Program Director Winter Clark talks about how the program got started and its benefits, not only to businesses but to the community as a whole.

Winter says the region is always changing and growing with a lot of that interest now shifting from what had been an industrial base to focus on some other paths like technology, the healthcare/medical field and higher education.

Locals proudly promote hometown products like spiedies and events like the balloon festival and Dicks golf tournament but Winter adds a challenge is finding a true definition of what Broome County is when presented to the rest of the country and the world.  The Be Local Broome director says that is not to be seen as a bad thing, since the area can really focus on a fresh direction for its identity.

WNBF News/Roger Neel Photo

The program, which began in August with an official launch in November, is still signing up founding member businesses and others that can pool marketing, networking and other resources to be successful in business and in encouraging everyone to patronize local businesses and services.

Anyone wanting more information can go to belocalbroome.com or contact Winter Clark at (607) 873-9220, Ext. 4.

Southern Tier Close Up is heard Sunday at 6 am on Wild 104.