After taking over the headphones game, the folks behind Beats by Dre are launching a new music service called Beats Music.

So what exactly is Beats Music? Right now, there are few details. The NY Times predicts the service will be a streaming music portal, similar to Spotify.

"Beats Music will stream millions of songs to users for a monthly fee. But Beats executives, including Jimmy Iovine, the record mogul who is one of the founders of the Beats headphone company, have made bold claims in the past deriding other services -- even Apple’s iTunes -- as being bland and uninviting," the paper reports.

Given this sentiment, it'll be interesting to see how Beats differs from competitive music streaming sites. Head over to Beats Music to claim your username now before the January 2014 launch.