Beyonce Debuts Pulse NYC Fragrance During Manhattan-Inspired Photo Shoot
Want to smell like Beyonce? Well, the songstress is preparing to unveil her fifth fragrance, Pulse NYC.
Now it’s no secret Queen Bey hails from Houston. So why is she creating a scent that originated in the Big Apple? These days, she calls New York home. In an interview during the campaign photo shoot, the ‘Love on Top’ singer reveals her inspiration behind the perfume. “I thought, now that I am a New Yorker, and I’ve learned about how I can accomplish anything in this city, I felt it was an appropriate energy for the new fragrance,” she explains.
Beyonce gives a behind-the-scenes look as she poses for photos. One look finds her donning a disco-ball inspired mini dress while in another she’s sporting a dazzling silver number.
Photographer Jean-Baptiste Mondino captures the Destiny’s Child frontwoman as she flirts with the camera. “He’s just so classy and he knows how to make a woman feel beautiful and look beautiful,” Beyonce says of Mondino.
Before the clip comes to an end, the chanteuse pulls the Pulse NYC bottle close to her face and says, “As you can see it’s my favorite color.” After all, she named her daughter Blue.