The Price Is Right game show has announced it has hired it's first male model in the show's 40 year history. Rob Wilson is a 24 year old Boston native who previosly worked in financial sales and also has done a little acting, having appeared in a small role in "Bride Wars" and in a few music videos. He will make his debut on October 15th. The role is expected to last about one week but could go longer if all works outs.