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Rihanna Lands Balmain’s Spring 2014 Campaign

Rihanna is showing her love for French label Balmain. The R&B superstar is the new face of the designer’s spring/summer 2014 campaign. The Bajan beauty recently announced her new fashion gig on Twitter.

She tweeted:

 

RiRi also posted two photos from the print ads on her Instagram page.

In one picture, Rihanna, sporting a curly bob, rocks a denim dress embroidered in 14 karat gold stitching with a belt buckle to match.

In another photo, the ‘Stay’ singer is dressed in what appears to be in a pink Kimono-styled outfit, which shows off her slender legs. But what really stands out are her shoes — those lace boots with the gold tips and heels are to die for. You go girl!

We have to give credit to Mel Ottenberg who styled Rihanna for the ’90s inspired ad campaign. Also, props to photographers Inez van Lamsweerde and Vinoodh Matadin who snapped the shoot.

Balmain’s creative director, Olivier Rousteing, is thrilled to have Rihanna as the luxury brand’s pitchwoman.

“In front of the camera, she makes you feel like she is the only girl in the world,” he told Women’s Wear Daily. “When the woman that inspires you wears your creations, your vision feels complete.”

Look for the stylish ads to make their debut in fashion magazines in January 2014.

Congratulations to Rihanna on her new fashion campaign with Balmain.

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