I was driving in Endicott the other day and saw this set of billboards.  It really caught my attention.  Was this done by someone who doesn't check their work or some form of brilliant marketing?

After all, I had to pull over and really look at the 2 billboards and even take a picture.  Normally, I probably would not have given this a second look.  So, are more people noticing the signs AND the businesses?

What happened to the good old days of just using pictures of beautiful women in bikinis to sell a product?  :)