Contact Us

Beyonce Shows Off Curves in H&M Swimwear Campaign [Photos]

Beyonce
H&M

As you may know, Beyonce is the new face and body of H&M’s summer collection. So the retail chain just released photos of the R&B diva wearing several bikinis from the line.

Mrs. Carter looks gorgeous in several pieces from H&M’s “Swimwear by the Sea” collection (photos via Marie Claire UK). We see Beyonce wearing some tropical-inspired bikinis in a few colors including a yellow-colored two-piece. She also dons a blue outfit that would be perfect for lounging by the side of the pool.

The goal of the campaign is to present “the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun and flirtatious,” according to an H&M press release. The photos were shot by Inez van Lamsweerde and Vinoodh Matadin in the Bahamas.

The H&M collection adds to the list of endorsements for the ‘Countdown’ singer. Bey recently dropped a Pepsi commercial, which features the Timbaland-produced song ‘Grown Woman’ as part of the “Live For NOW” campaign.

Outside of branding herself, Beyonce is launching The Mrs. Carter Show world tour today (April 15) in Belgrade, Serbia. The U.S. leg of the trek will begin on June 28 in Los Angeles.

Also, Beyonce is one of the headliners for the 2013 Made In America Music Festival, which is being held in Philadelphia over the Labor Day weekend.

And let’s not forget that we are still waiting for Beyonce to drop her long-awaited fifth album.

In other words, get ready for the Beyonce onslaught this summer.

Beyonce
H&M
Beyonce
H&M

Next: Top 10 Beyonce Songs

Listen to Beyonce’s ‘Bow Down’ / ‘I Been On’

More from Wild 104

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://wild104fm.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Wild 104 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on Wild 104 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!