Lady Gaga + Manager Troy Carter Cover V Magazine, Talk ‘ARTPOP’ App
Lady Gaga and her manager Troy Carter cover the new issue of V, which drops on Feb. 28. They are a true power couple in music and changing the way things are done, like planning an app for ‘ARTPOP.’
The photo actually looks like it was taken at the private Inauguration event where Gaga performed. It actually looks a lot like her photo with Tony Bennett from the same event, so this might be a decoy or a superimposed cover. Guess we’ll have to wait and see.
Carter is the subject of the interview and his is a brain worth picking, since he is the driving force behind the Ma Monster. In the feature preview, he reveals details of the ‘ARTPOP’ app; what their first meeting was like; and how he felt watching her casually discuss gay rights with Obama.
On the ‘ARTPOP’ app: “The album is going to be an app. It will also exist in CD and digital form, but the primary experience will be as an application. It will be built around the tablet, but will have a mobile version as well.”
Their first meeting: “You saw the energy when she walked in the room. She was very specific about her vision, all of the music was there, and all she needed was someone to help her translate it to the rest of the world, which is where I came in.”
On social media’s effect on her career: “We couldn’t get her record played on the radio and we couldn’t get the video on TV. YouTube and blogs were our platforms in the very beginning because the Internet was the only platform!”
His most memorable experience with Gaga: “Seeing her have a casual conversation with the President about gay rights issues. When you think back to six years ago, this girl from New York walking in with ripped up stockings, and now she’s having conversations with the President about serious issues — it’s a bit surreal.”
See Ma Monster’s last V cover here.
Watch the Lady Gaga ‘Judas’ Video