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Swizz Beatz Praises Jay-Z’s Innovative Approach With ‘Magna Carta Holy Grail’

As we anxiously wait for Jay-Z‘s new album, ‘Magna Carta Holy Grail,’ we’ve been privy to the rapper’s studio sessions via the Samsung Galaxy commercials, which feature a handful of producers including Swizz Beatz.

In a VIBETV interview, Swizz confirmed that those in-studio chats lead by Hov were real and not staged for the cameras.

“The vibe is great. [Jay-Z's] energy was great and that’s why this album is great,” he says.

When asked abut Jay’s marketing plan to release a million albums to Samsung users for free and Billboard magazine not counting them, Mr. Showtime shrugged it off.

“Look man, he’s being innovative. Some people — they can’t relate to innovation,” he says. “It’s his album. He can do what he wants to do. He’s earned the rights to do whatever he wants to do. He’s put enough time in this game, with Billboard or any other outlet.”

We couldn’t agree more. C’mon Billboard, let Jay-Z be great.

Swizz, who has collaborated with Jay for 17 years, wouldn’t divulge anymore information regarding what he did production-wise but described the ‘Magna Carta’ as a forward-thinking album.

“Jay-Z is ahead of the times,” he said. “This album represents Jay. It’s like…how do give somebody something authentic that they can go back pull from and give them something that’s ahead of its time? I think he summed that up very well.”

Jay-Z’s ‘Magna Carta Holy Grail’ will be available for download July 4.

Jay-Z's 'Magna Carta Holy Grail' Tracklist Surfaces

Watch Jay-Z’s ‘Magna Carta Holy Grail’ Samsung Galaxy Commercial

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